Apple Cinema is set to open a brand-new location at The Mall at Greece Ridge, offering an upgraded moviegoing experience with cutting-edge features

Rochester, New York – Apple Cinema is set to bring an exciting new experience to movie lovers in the Rochester area with the opening of its newest location at The Mall at Greece Ridge. The cinema is poised to revolutionize the way people watch films, offering a variety of cutting-edge features and amenities designed to enhance every aspect of the moviegoing experience.

The grand opening of this state-of-the-art theatre is scheduled for Friday, March 14, 2025. Moviegoers can expect a variety of new and improved features that are sure to make the cinema a popular destination. One of the standout offerings at this new location is the luxurious recliner seating, ensuring that viewers can relax in comfort while enjoying their favorite films. Additionally, the cinema will utilize advanced laser projection technology to deliver stunningly vibrant visuals, providing a high-quality viewing experience from start to finish.

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Perhaps the most exciting feature for local moviegoers is the introduction of Rochester’s first-ever ScreenX format. This innovative technology offers a 270-degree panoramic view that wraps around the audience, allowing for an immersive viewing experience like never before. It’s a feature that promises to take action-packed scenes and visually spectacular moments to a whole new level.

As if that weren’t enough, the new Apple Cinema location will also feature a full-service bar and concessions area designed to redefine the traditional moviegoing experience. Whether you’re looking to enjoy a refreshing beverage or snack before the show, the lobby will offer a relaxing atmosphere to help set the mood for the perfect movie night.

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“This new location brings something truly unique to the area, with a combination of advanced technology and a luxurious, modern setting. We’re excited to offer something new and special for movie lovers of all kinds,” said a spokesperson for Apple Cinema.

The grand opening on March 14 promises to be an event worth attending. With its impressive array of amenities and advanced features, the new Apple Cinema location is set to become a go-to spot for entertainment in the Rochester area.