New RIT Press book explores the timeless designs of Saul Bass

Rochester, New York – A new book is shining a spotlight on the legendary graphic designer Saul Bass, whose work helped shape the visual identity of 20th-century America. Titled Thinking Made Visible: Movement, Narrative, and the Work of Saul Bass, the book is authored by Jacob Dickerson and published by RIT Press.

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Bass, known for his ability to create striking visual narratives, left an indelible mark on both Hollywood and corporate branding. His distinctive style can be seen in the title sequences and promotional artwork for films like The Man with the Golden Arm (1955), as well as in widely recognized corporate logos for brands such as AT&T, Exxon, Girl Scouts, United Way, and the Special Olympics. His innovative use of hand and sun motifs, along with his unique way of conveying motion through static imagery, set new standards in design.
The book delves into Bass’ nearly six-decade-long career, exploring how he brought movement and storytelling to the forefront of graphic design. In addition to his commercial work, Thinking Made Visible also examines Bass’ lesser-known documentary films, which focused on topics such as innovation and solar energy.

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Published as part of the Graphic Design Archives Chapbook Series by RIT Press, the book is a tribute to Bass’ lasting influence in the field. His body of work is preserved in the Graphic Design Archives at the Cary Graphic Arts Collection at RIT, a special collection dedicated to 45 pioneering designers who helped shape American design history.
For design enthusiasts and historians alike, Thinking Made Visible provides an in-depth look at Bass’ creative genius and his ability to communicate powerful messages through visual storytelling. His legacy continues to inspire designers across industries, proving that bold and thoughtful design stands the test of time.